Body : data : space

At our STEAM³ shows in Austin (2014) and Atlanta (2015), we used projections of Japanese artist, Ryoji Ikeda’ s art project Datamatics to change the shape and visualization of the show environment, expressly that of what we called the Interactive Playground. Datamatics explores the potential to perceive the invisible multi-substance of data that permeates our world. It experiments in various forms – audiovisual, installations, etc. – that seek to materialize pure data. It also generated a concept in our mind of how to create genuine, deep interaction between the human/body and behavior, data, the environment, technologies, ambiance, and sensation in the emerging world of the augmented interactive show narrative.

Whether leveraging the Internet of Things (IOT), sensor clusters and networks to drive performance cues or dynamic spatial interfaces and display systems to study attendee interaction and real-time response to show displays, product demos or the overall show environment, these concepts enable us to envisage how to create exciting experiences that simultaneously gather and analyze attendee data, whilst potentially changing the show look.

Add to this the research being done on how to take advantage of developments in the transformative world of programmable movies, morphable studios, simulated-reality technologies, and projection mapping for event and experience creation, we see how one physical space can play a variety of roles simultaneously and how those can be integrated into our designs.