From imagination to sensation

Translating the selected themes from those we imagined into a sensation requires a clear understanding of how to create an experiential encounter in order to extend human capacity and a sense of holistic wellbeing. We are concerned here, more with how experiences can be masterfully crafted to augment the attendee’s sense of presence, engagement, desirability, retention or actionable memory. A critical aspect of sensation is the notion of “presence”. Often at the core of technological mediation are presence, absence, and distance. This can be achieved both in face-to-face and virtual environments. Also, as Arntz Chasse (Vicente, 2004), “Our body reacts the same way whether we are experiencing something or thinking about it, it triggers the same emotional and chemical responses.”

As Shook points out experiences are stimulated or sometimes simulated memories and social/cultural signals “living” in both the conscious and unconscious. These can be further provoked by the addition of new dimensions, which the brain often vetoes, if uncomfortable or expands through spontaneous imagination depending upon our mood, environment, expectation, desire or emotional state and engagement at the time.